Last week, I put a shout out on Twitter for inspiring charity campaigns. What a great response!
Chosen by people in the business these are the campaigns that other campaigners look up to.
This process reminded me of the inspiring campaigns out there – many of which I hadn’t heard of before.
And I am sure there are more. Take a look. What do you think of the list so far? What’s missing?
Then I’ll round it all up in a blog and some thoughts about the ingredients for a really inspiring campaign. Sure to help you re-find your campaigning mojo!
PS For what I hope are obvious reasons, I have excluded campaigns with an obvious party political link
PPS Not all of these are charity campaigns….more on that next time.
This creative, audacious campaign used reverse psychology to help save Troy Library, Michigan
Putting new issues on the agenda, @letus_learn is campaigning to secure access to university for young UK migrants
On a transport theme, @canceronboard developed a badge for people with cancer to use while travelling on public transport
With its roots in the London cycling campaign #spaceforcycling now runs nationwide
Highlighted for changing attitudes was @dementiafriends from the Alzheimer’s society
More on changing attitudes this time in sport from @stonewalluk’s rainbow laces campaign
And @women’s aid Child First campaign was mentioned for highlighting the impact of domestic violence on children
@crisisuk got a mention for its #everybodyin campaign and its work with Cardboard Citizens on the Homelessness Reduction Bill
The ATL/NUT @schoolcuts campaign was mentioned for its engagement of parents across the country
Meanwhile the @craftivists show the power of gentle protest, including their recent collaboration with @mindcharity
On a food theme, Greenpeace’s campaign #notjusttuna got a mention for leading to big business changing its practices
More food with @fairtradeUK’s Make Bananas Fair campaign which successfully lobbied Tesco and Asda to make 100% of their bananas fairtrade.
And then there were lots of lovely feminist campaigns:
The Sexist Pricing campaign from @steviewise got over 50,000 signatures in a matter of days and a review by Boots
@pregnantthenscrewed – not only a great campaign title but a space to share stories of pregnancy discrimination and source support.
The work of @girlguides was highlighted for successfully putting sex and relationship education on the Government’s agenda
@bloodygoodperiod distribute sanitary products to refugee women and those who can’t afford them
@everydaysexism shows the power of individual story telling and enables everyone to join
From @fawcettsociety Equal Pay Day was highlighted as now being a major fixture in the calendar with the #paygappledge engaging employers, individuals as well as policy makers
#FawcettFlatsFriday found a way into the mainstream press and went down a storm on twitter
@nomorepage3 for their successful campaign targeting the Sun and their transformation into a campaign against sexist news
And lastly, from across the pond, the inspired woman who phones Mike Pence daily @periodforpols and uses the unforgettable tagline “The revolution will be uterized”.